Buyer Persona Services
We offer a comprehensive set of services to ensure that every sales and
marketing interaction leads your prospective customers closer to the realization that you have the ideal solution for their needs.
Buyer Persona Research
Through unscripted, double-blind interviews with recent buyers in your target market, we will gather fundamental insights for; your persona profile, what triggers their decision, what they are specifically looking for, what obstacles they face, their buying decisions, who was involved in the buying decision and clarity about how many personas you actually have and need to market to.
Move quickly to align your teams around your most critical market segments and target customers through an online session with our persona experts. Within a week, we will deliver buyer personas + journey maps based on the thousands of interviews we’ve conducted with B2B buyers, and work with your teams to identify your next steps.
Persona Activation Workshop
In our interactive Persona Activation workshop, your team will learn how to build highly engaging value propositions, mapped to the buying journey you are trying to influence. Through this online facilitation, we will work with your team to ensure that what you have to say aligns with what your buyers want to hear, when they want to hear it and even where you should be reaching them.
Have Adele Speak at Your Event
A marketing and business leadership keynote speaker, Adele is the author of Buyer Personas: How to Gain Insight Into Your Buyer’s Expectations, Align Your Marketing Strategies, and Win More Business (Wiley, 2015). Adele has a compelling vision and practical guidance for marketers and business leaders who want to learn a better way to market and sell their products and services.