Through unscripted, double-blind interviews with recent buyers in your target market, we will gather fundamental insights for; your persona profile, what triggers their decision, what they are specifically looking for, what obstacles they face, their buying decisions, who was involved in the buying decision and clarity about how many personas you actually have and need to market to.
In this practical, deep-dive workshop available online (on your schedule and at your pace) – you’ll gain the skills you need to transform your marketing and sales platform from one based on guesses to one based on crucial buying insights that come from the source that matters most: the buyers themselves.
In our interactive Persona Activation workshop, your team will learn how to build highly engaging value propositions, mapped to the buying journey you are trying to influence. Through this online facilitation, we will work with your team to ensure that what you have to say aligns with what your buyers want to hear, when they want to hear it and even where you should be reaching them.
A marketing and business leadership keynote speaker, Adele is the author of Buyer Personas: How to Gain Insight Into Your Buyer’s Expectations, Align Your Marketing Strategies, and Win More Business (Wiley, 2015). Adele has a compelling vision and practical guidance for marketers and business leaders who want to learn a better way to market and sell their products and services.