Are you ready to lead a buyer-expert marketing team?
Our private team workshops motivate attendees and build confidence through a combination of structured skills training, customized exercises and individual coaching. We roll up our sleeves and work together to uncover insights that buyers have not yet shared with anyone, and learn how to apply those insights to game-changing marketing strategies and tactics.
Many of our clients ask us to stay engaged after the workshops, relying on our experience to guide the cultural and process changes that enable a company’s transition from product to buyer-focused.
Note that our private workshops are optimized for teams of six or more. For smaller groups or individuals, we recommend our pre-recorded Buyer Persona Masterclass.