Persona Activation Workshop
When your personas are built with our unique methodology, you will know what your buyers want at every step in their buying journey. The next step is to put your personas to work, aligning your teams around a plan to prove that your unique value is aligned with your buyer’s expectations.
In this live online workshop, we will work with your solution experts to build a statement of value in response to every one of your buyer’s goals, concerns and questions. We will roll up our sleeves during three online sessions, working through a three-step process that:
- Produces unique value propositions based on your capabilities and how well they resonate with buyers
- Ensures that your marketing message and content positions your solution as an exact match for your buyers’ needs
- Matches the topics your buyers are researching with answers that demonstrate your competitive strengths
- Aligns your sales team and/or partner channels with a buyer-focused view of the marketing strategy
- Positions your company to deliver the best buying experience in your industry
We hope you will contact us to schedule a time to talk about your needs.