Adele Revella believes that companies that have deep buyer insights are in the best position to persuade those buyers to choose their products, services and solutions.
She knows that marketers who are buyer experts are among their company's most valuable assets -- professionals who are uniquely qualified to define, defend and deliver high-ROI marketing strategies.
A marketing and business leadership keynote speaker, Adele is the author of Buyer Personas: How to Gain Insight Into Your Buyer's Expectations, Align Your Marketing Strategies, and Win More Business (Wiley, 2015). Adele has a compelling vision and practical guidance for marketers and business leaders who want to learn a better way to market and sell their products and services.
Adele's unique approach to buyer personas is based on the 5 Rings of Buying Insight™, a structured framework for discovering and leveraging the precise attributes of the buyer's perspective that are the foundation of everything from sales alignment to messaging, campaigns, content marketing, and strategic planning.
Through the company she founded in 2010, the Buyer Persona Institute, Adele delivers workshops and presentations to chief marketing officers, marketers, sales executives and business leaders who want the confidence to say, "This is what really matters to our buyers. So here's the plan."
- Forum Session: Marketing Profs B2B Marketing Forum, October 3-6, 2017
- Keynote: SMASH Conference, October 2-4, 2017
- Keynote: Content Marketing World, September 5-8, 2017
- Keynote: ITSMA MArketing Leadership Forum 2017, May 23-24, 2017
- Keynote: Acetech Whistler Summit, April 26-28, 2017
- Keynote: Direct Marketing Symposium, January 26, 2017
- Keynote: Arizona Growth Advisors Summit, October 7, 2016
- Keynote: Content Marketing World 2016, September 6-9, 2016
- Keynote: Fortune European Growth Summit; May 10: Barcelona; May 11: Berlin; May 12: Barcelona
- Keynote: Nebraska Entrepreneurs Organization, February 18-19, 2016
- Keynote: Fortune Growth Summit, October 20-21, 2015
- Keynote: Buyer Personas - A proven methodology to understand buying decisions and the people who make them, Brand Management Camp, October 1-2, 2015
- Stop Making Stuff Up: How Insights into Buyer Persona Decisions Guide Content Strategy, Content Marketing World, September 8-11, 2015
- Buyer Personas: It's All About Insight! ITSMA Annual Marketing Conference, November 4-5, 2014
- Let Your Buyer Personas Be Your Guide, ITSMA Annual Marketing Conference, November 3, 2014
- How SAP Executes on Buyer Persona Insights Across the Globe (A Case Study), Content Marketing World September, 2014
- Marketing Alchemy: Let Your Buyers Be Your Guide, Cisco Marketing Velocity Partner Conference, May 2014
- Listen, Then Write: How Content Marketers Become Buyer Experts, Ragan Communications Content Summit for PR, Social Media and Marketing Professionals, NY 2013
- How Buyer Personas Reveal the Whole Truth About Marketing Content & ROI – Marketing Profs B2B Forum 2013
- How to Rock Your Content with 5 Buying Insights – Content Marketing World 2013
- Let Buyer Personas Drive Your Content Strategy - Silverpop Amplify May 2013
- Powered by Buyer Insights – A Real-Time Approach to Strategic Marketing, Demandcon Keynote
- Building Buyer Personas Workshop, 2012 Content Marketing World
- Buyer Persona Best Practices to Make Your Marketing Programs More Effective, MarketingProfs B2B Forum
- 2011 Symantec Worldwide Sales and Marketing Conference
- Software Marketing Perspectives (SMP) Conference and Expo
Recorded Podcast with Blue Wire Media
Recorded Podcast with James Carbary of Sweet Fish Media
Recorded Interview with David Reimherr of Magnificent Marketing: Are Buyer Personas Important for Content Marketing?
Recorded Podcast with Marcus Sheridan aka The Sales Lion: Setting the Record Straight on Buyer Personas with Adele Revella
Recorded interview with Ingrid Archer of SpotOnVision: Knowing more than your competitor: What’s the ROI of buyer insights?
Recorded Podcast with Todd Schnick of IntrepidNow - Delivering Buying Insights to Sales Teams
Recorded Podcast with Douglas Burdett - Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
Interview with Trent Dyrsmid, Groove Digital Marketing: How to Avoid the Most Common Buyer Persona Mistakes Made by Marketers
Interview with Matt T. Grant, Marketing Profs: The Truth is Unscripted, Adele Revella Talks about Buyer Personas
Interview with Content Marketing 360: The Importance of Buyer Personas
Interview with Mad Marketing TV: Common Buyer Persona Mistakes
Webinar: Ask the Right People the Right Questions to Build Personas, Product Roadmaps, and More (Hosted by AIPMM
Salesforce.com Webinar: What's Your Buyer Persona?
Webinar: How to Harness the Power of Buyer Insight
Genoo Webinar: Beware of the Buyer Persona
Act-On Webinar: How Just 5 Buying Insights Ensure Engagement With Your Content
Full Quota Webinar: 5 Keys to Creating Insanely Accurate Buyer Personas
MarketingProfs Pro Seminar: How to Build Personas that Persuade Buyers and Increase Sales
MarketingProfs Pro Seminar: Buyer Personas: A Smart Way to Align B2B Sales and Marketing
Search Mojo Webinar: Get More Leads by Identifying & Targeting Your Buyer Personas
ActOn Webinar: Buyer Personas: The Five Insights Every Marketer Needs to Nail
SMM Connect Webinar: Deep Buyer Insights: Closing the Gap Between Sales and Marketing