Marketing and Business Leadership Speaker
Adele Revella believes that companies that have deep buyer insights are in the best position to persuade those buyers to choose their products, services and solutions.
She knows that marketers who are buyer experts are among their company’s most valuable assets — professionals who are uniquely qualified to define, defend and deliver high-ROI marketing strategies.
A marketing and business leadership keynote speaker, Adele is the author of Buyer Personas: How to Gain Insight Into Your Buyer’s Expectations, Align Your Marketing Strategies, and Win More Business (Wiley, 2015). Adele has a compelling vision and practical guidance for marketers and business leaders who want to learn a better way to market and sell their products and services.
Adele’s unique approach to buyer personas is based on the 5 Rings of Buying Insight™, a structured framework for discovering and leveraging the precise attributes of the buyer’s perspective that are the foundation of everything from sales alignment to messaging, campaigns, content marketing, and strategic planning.
Through the company she founded in 2010, the Buyer Persona Institute, Adele delivers workshops and presentations to chief marketing officers, marketers, sales executives and business leaders who want the confidence to say, “This is what really matters to our buyers. So here’s the plan.”