Free eBooks

At Buyer Persona Institute, our sole aim is to give marketers the confidence to say: “This is what really matters to our buyers: So here’s the plan.”

We hope that these ebooks will help you to begin that journey, and that you will consider attending the Buyer Persona Masterclass to master the skills that define buyer expert marketers.

Or contact us about our custom buyer persona research studies, and get your buyer personas from the people who wrote the book on actionable buying insights.

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This is the all-new second edition of The Buyer Persona Manifesto. See how buyer personas reveal deep insights into the decisions you want to influence.
It's time to channel the power of your buyer's authentic voice
Chapter 1
How to make a persona sing
Chapter 2
The 5 Rings of Buying Insight™
Chapter 3
It's all about the interview
Chapter 4
Putting your insights to work
Chapter 5
The big payoff for marketing
About Adele Revella
When you understand how your buyers make decisions, your job as a content marketer will be easier and more rewarding than you ever imagined.
Chapter 1
The 3 rules of buyer-driven content marketing
Chapter 2
The 5 insights that put these rules to work for you
Chapter 3
So how do you discover the 5 insights?
Chapter 4
How many personas do you need?
Chapter 5
Using the information in your content strategy
Chapter 6
About the writers
These works are licensed under a Creative Commons License.
Creative Commons License


I thought I knew everything I needed to know about content marketing until I read your ebook. It is by far the best I've seen on the subject. I've been at this a very long time and your ebook really stands out. Excellent job. Thank you.
Al Lautenslager, Author, Guerrilla Marketing in 30 Days