• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Buyer Persona Services
    • Buyer Persona Research
    • Persona Activation Workshop
    • Insider Insight Sales Training
    • Masterclass
    • Have Adele Speak at Your Event
    • See All Services
  • About Us
    • Our Unique Approach
    • Meet Our Team
  • Resources
    • Buyer Persona Book
    • Buyer Persona Example
    • Buyer Persona Templates
    • See All Resources
  • Blog

Contact us

Launch

Do Sales Teams Want Buyer Personas?

By Adele Revella

Buyerpersona Blog

You may have heard that buyer personas are a vital tool for salespeople, and wondered if you should feature them in an upcoming launch or sales kickoff. The first point is that although personas can appear deceivingly simple to create, the most common paths used
Read More

Tweet

How I chose a PR firm to launch my new book

By Adele Revella

Buyerpersona Blog

I just made an important buying decision. Since Wiley will release my first book on March 9, I wanted to hire a PR firm to do the launch right. I started out the way most buyers do when they initiate a “high consideration” buying decision.
Read More

Tweet

Primary Sidebar

Categories

  • B2B
  • Buyer Personas
  • Buying Criteria
  • Content Marketing
  • Good Use of Personas
  • Launch
  • Market Research
  • Marketing ROI and Sales Leads
  • Positioning & Messaging
  • Public Relations
  • Sales people
  • Technology Buyers
  • Uncategorized
  • Who Needs This
  • Win/Loss

Archives

Footer

Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

Featured Posts

  • 2020 Success: Build Marketing Around The Buyers' Needs, Not Yours
  • Be An Experience Disrupter! Don’t Go On A Fool’s Errand Trying To Personalize Every Buyer

CONTACT US

info@buyerpersona.com

FOLLOW US