You may have heard that buyer personas are a vital tool for salespeople, and wondered if you should feature them in an upcoming launch or sales kickoff. The first point is that although personas can appear deceivingly simple to create, the most common paths used
Read More
I just made an important buying decision. Since Wiley will release my first book on March 9, I wanted to hire a PR firm to do the launch right. I started out the way most buyers do when they initiate a “high consideration” buying decision.
Read More
Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.