Buyer Persona Research
Our Research is Led by the Only Experts You Should Trust – Your Buyers
It’s not enough to know your buyer – if you want to influence your persona’s buying decision, you need to thoroughly understand the choices they make at every step in their journey. Through unscripted, double-blind interviews with recent buyers in your target market, we reveal your persona’s profile plus:
- Personal and business drivers that trigger investment in your category
- Capabilities and benefits that affect your buyer’s selection process
- Concerns that cause buyers to delay the purchase or choose a competitor
- The buyer’s decision process and which personas are key influencers
- Clarity about how many personas you need and how to define them
Get buyer personas that reveal your persona’s entire buying experience, plus skilled guidance on a plan to exceed their expectations.
Map to Your Persona’s Essential Elements
Persona Profile Your target buyer description based on key attributes and role in this buying decision.
Priority Initiative Drivers that cause your persona to prioritize this category of purchase now.
Success Factors Positive results and outcomes your persona expects to achieve as a result of this purchase.
Perceived Barriers Attitudes and obstacles that cause your persona to do nothing or choose your competitors.
Decision Criteria Company and solution capabilities your personas investigate as they weigh their options.
Buyer’s Journey Actions taken, resources trusted, and personas involved at each step in this decision.