My friend David Meerman Scott has done it again — he's written another book that is perfectly aligned with the needs of his buyer persona. The new book is "World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories."
You probably know about "The New Rules of Marketing and PR," the book that David wrote two years ago. But you may not know that David's success as an acclaimed author and speaker all started with a short ebook that he made available through his blog. Over a hundred thousand people downloaded that ebook in a few short months — the beginnings of a World Wide Rave that caught the attention of a big publisher. That connection resulted in the print book that is now published in 22 languages.
Because David wrote content that connected with the needs of his buyers and made it freely available, they told each other about it. He didn't have to pay anyone to market the book. In fact, David's customers pay him to spread his ideas through keynotes that continuously grow his own World Wide Rave.
Best of all, David's success has made him a magnet for a continuous stream of new content and stories that resonate with his target buyers. David doesn't have to go out of his way to study his buyers or create content they want to share with each other, his immersion in the issues that resonate with his buyers ensures constant access to new material and ideas.
If you want to learn how to create content for social media sites and blogs that gets buyers raving about what they heard, check out his video. David knows this stuff — he lives it.