What is a Buyer Persona
Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo.
While buyer personas may include other details, the 5 Rings of Buying Insight™ described below are their most overlooked and essential aspect, revealing surprising findings about how, when and why your buyer makes the decisions you want to influence. Attend the on-demand Buyer Persona Masterclass to learn how to build insightful buyer personas and leverage them in your marketing.
Marketers who segment buyer personas around key insights need, on average, half as many personas as those who focus on demographics such as job title, industry, geography or company size. More critically, insightful buyer personas readily inform strategies for persuasive messaging, content marketing, product or solution launches, campaigns and sales alignment.