We don’t ask you to register for our buyer persona templates, example buyer persona, and other resources because we are concerned that buyer personas are often incomplete, or filled with irrelevant information that discredits their value. We believe that an educated marketer is our best asset, and hope that easy access to buyer persona best practices will show you why it is important that buyer personas reveal deep insights about how, when and why buyers choose the solutions you market.
So we won’t ask for your contact information, but do ask that you …
- Agree not to fill in the buyer persona templates without first interviewing your buyers (learn how here)
- Promise not to use the templates as a questionnaire or survey (read why)
- Resist publishing these resources on another site. We love links to this page, but please help us ensure that marketers understand the importance of speaking directly to buyers for the insights they include.