Mastering Persona Messaging
Position your product as the buyers’ ideal solution
Buyers tell us that product messaging is either confusing or irrelevant, punctuated by gratuitous adjectives and benefits that are virtually identical among all competitors.
In the Mastering Persona Messaging workshop, attendees learn how to apply persona insights to convince buyers that a solution is an exact match for their needs. Working on their own products rather than a case study, marketers receive instruction and coaching as they develop compelling messages for their targeted buyer persona — from the most senior “C-level” executive to the most hands-on technical buyer.
Who should attend:
This workshop is available in two formats:
Contact Buyer Persona Institute to discuss your needs or request more information.