In the Discovering Persona Insights workshop, marketers learn how to develop buyer personas that focus on the 5 Rings of Buying Insight™ -- the industry-leading framework for B2B or B2C buyers of medium-to-high consideration products, services and solutions.
Our interactive online or onsite workshop will show your team just how easy it is to locate the right people to interview, probe for critical details, and communicate their surprising findings to internal stakeholders.
Your team will be your company's experts on how buyers conduct the buying process for your solutions, what criteria weigh most heavily in their decisions, and why they are predisposed to buy your solution or your competitor's -- marketing intelligence that has a measurable impact on messaging, content marketing, sales enablement, and strategies for campaigns or marketing plans.
In our highly interactive Applying Persona Insights workshop, marketers learn how to leverage buyer personas to create relevant, concise and timely information that is highly valued by your sales people, partner channels and each of your target buyers.
Equal parts facilitation and skills training, we will spend two half-days online or one full-day on-site with your team, working together through a simple process that:
- Ensures that every part of your marketing message and content – from the core value proposition down – convinces buyers that your solution is an exact match for their needs
- Prioritizes marketing activities for an upcoming launch, campaign or initiative
- Aligns your sales people and/or partner channels with your persona findings
- Motivates sales to prioritize marketing generated leads
Contact us to learn more about our private team workshops.