Certified Practitioner Program

Learn how you can become a certified buyer expert marketer.

Buyer Persona Workshops

Register yourself or your team for a workshop to master the skills that position you as a buyer expert . . .
and your company’s most valuable competitive advantage.

Upcoming Events

Deep Dive Buyer Persona Masterclass
On-Demand + Interactive Workshop

5 Keys to Creating Insanely Accurate Buyer Personas Free Webinar w/FullQuota CEO Reed Overfelt May 30

More events ...

Private Workshops and Coaching For Teams

For public workshops/coaching for individuals, click here.

Are you ready to lead a marketing team that has confidence in what really matters to buyers … a team your stakeholders trust for the unexpected insights that clarify messaging, content marketing, sales enablement, and strategies for campaigns or marketing plans?

Schedule a customized on-site or online Discovering Persona Insights workshop to build a team that knows exactly how and why buyers decide to evaluate and purchase your company’s products, services or solutions. Learn more…

Need persona messages now? Reserve a day for our Mastering Persona Messaging workshop. Your teams will work directly with Adele Revella, Founder and President of Buyer Persona Institute, to build a messaging strategy that genuinely impresses your targeted buyer personas. Learn more…

Contact us to discuss your needs.


“The insights from these interviews are incredible. The product marketers are finally capturing the buyer’s decision process, not our selling process, and learning that it’s more than just product or price that drives a buyer to choose us, do nothing, or go to a competitor. This information is going to transform everything about the way we deliver value to our buyers and sales people.”
Stephen Morton
VP Product Marketing, Symantec
“Thanks for the interactive, engaging workshop. Everyone is talking about it — one of our  marketers said it was the best online training he had ever attended!”
Iris Zarecki
Director, Web Strategy and Marketing Sales Support, Amdocs
Adele trained our team on her specialized buyer interview process. Since then, the high value insights we have uncovered from customers of our tech company clients that sell into the hotel, government, multifamily and related markets – those insights have been astonishing.  We are able to pivot and expand fresh messaging for our clients with complete confidence.
Julie Squires
CEO, Softscribe, Inc.

 

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