Buyer Persona Workshops

Register yourself or your team for a workshop to master the skills that position you as a buyer expert . . .
and your company’s most valuable competitive advantage.

Upcoming Events

Marketing Profs - Online Feb. 23

Buyer Persona Masterclass I
Online March 29

Content Marketing World
September 4, Columbus OH

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    Private Workshops and Coaching For Teams

    Are you ready to lead a marketing team that has confidence in what really matters to buyers . . . a team your stakeholders trust for the unexpected insights that clarify persuasive messaging, content marketing, sales enablement, and strategies for campaigns or marketing plans?

    We’re with you all the way.

    Exploring persona marketing principles? Attend Persona Marketing Essentials for a productive initiation in the practices that will make or break your success. Adele Revella packs more than a decade of persona marketing experiences into two hours of engaging online learning. Learn more . . .

    Ready to build buyer personas? Schedule an in-house Discovering Persona Insights workshop to listen as Adele Revella interviews your company’s buyers. Then watch your team’s confidence and skills grow through highly interactive breakout sessions.
    Learn more . . .

    Need persona messages now? Reserve a day for an in-house Mastering Persona Messaging workshop. Your teams will work directly with Adele Revella to build a messaging strategy that genuinely impresses your targeted buyer personas.
    Learn more . . .

    Contact us to discuss your needs.


    Persona Marketing Essentials
    Simplify marketing strategies with Five Rings of Insight™    		 More
    Info
    Discovering Persona Insights
    Gather actionable intelligence through probing interviews    		 More
    Info
    Mastering Persona Messaging
    Position your product as the buyer’s ideal solution    		 More
    Info

    “The insights from these interviews are incredible. The product marketers are finally capturing the buyer’s decision process, not our selling process, and learning that it’s more than just product or price that drives a buyer to choose us, do nothing, or go to a competitor. This information is going to transform everything about the way we deliver value to our buyers and sales people.”
    – Stephen Morton
    VP Product Marketing, Symantec
    “Thanks for the interactive, engaging workshop. Everyone is talking about it — one of our  marketers said it was the best online training he had ever attended!”
    – Iris Zarecki
    Director, Web Strategy and Marketing Sales Support, Amdocs
    “My first reaction to this messaging document is WOW. This communication is absolutely on the mark – it explains exactly why I’m so excited about this product and launch. How can we make sure that everything we do from now on is at this level?”
    – Chiinga Musonda
    Product Marketing Director, Elsevier

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