Persona Marketing Essentials

Once you have deep insight into your buyer personas, you are your company’s most powerful competitive advantage – a professional equipped with an uncanny ability to spot the strategies and tactics that will compel buyers to choose your solution.

The Persona Marketing Essentials seminar is your initiation in best practices for building and applying buyer personas. Through a combination of practical instruction and real-world examples, you will experience the persona’s potential to end internal debates, differentiate solutions, and increase sales engagement.

Attend this two-hour online training to:

• Explore the Five Rings of Insight that distinguish actionable buyer personas
• Discover the one missing insight most accountable for meaningless messaging
• Learn how to defend your plan to reduce the number of marketing deliverables
• Grasp the persona’s impact on web content and social media strategies
• Assess your buyer knowledge and prioritize areas for improvement
• See why sales people have the most to gain from buyer personas, and why they should never hear about them

Who should attend:

• Marketers responsible for products, services, solutions, segments or industries
• Marketing executives who are evaluating the merits of persona marketing
• Marketing consultants advising clients on persona development or application

Schedule an online in-house seminar
Contact Buyer Persona Institute to discuss your needs or to request more information.