Workshop LoginThis login page is for the Buyer Persona Masterclass, a deep-dive workshop that combines pre-recorded on-demand videos with a live online workshop. Learn more and purchase the Buyer Persona Masterclass. If you purchased the Buyer Persona Masterclass within the last 90 days, login here to attend the training. If you need login assistance, contact our webmaster.
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3 Workshops
9 Free Resources
5 Events
9 Free Resources
5 Events
Certified Practitioner Program
Adele’s Blog
- Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing
- Marketing ROI, Sales Leads and the Search for Credibility
- Building B2B Buyer Personas? Focus on the Buying Decision … then the Person
- My Personal Journey to Buyer Expert: What the 1986 Challenger Disaster Taught Me About Marketing
- It’s a buyer’s market, so why do marketers think like sellers?
