Certified Practitioner Program

Learn how you can become a certified buyer expert marketer.

Buyer Persona Workshops

Register yourself or your team for a workshop to master the skills that position you as a buyer expert . . .
and your company’s most valuable competitive advantage.

Upcoming Events

Deep Dive Buyer Persona Masterclass
On-Demand + Interactive Workshop

5 Keys to Creating Insanely Accurate Buyer Personas Free Webinar w/FullQuota CEO Reed Overfelt May 30

More events ...

Public Workshops and Coaching For Individuals

For private workshops/coaching for teams, click here.

Do you want to be a buyer expert … a marketer who is the source of the buyer insights that clarify decisions for messaging, content marketing, sales enablement, and strategies for campaigns or marketing plans?

Attend the Buyer Persona Masterclass:
You’ll learn everything you need to know to build buyer personas that tell you precisely how and why buyers choose the solutions you market. You’ll see how marketers are gaining the confidence to say, “This is what really matters to our buyers. So here’s the plan.”

This workshop combines pre-recorded modules with live sessions so you can start today. Learn more…

The following services are available after you complete the Buyer Persona MasterClass:

Recruit Buyers for Interviews:
Tell us who you want to interview, a block of time when you’re available, and we’ll arrange the interview appointments for you.

Assisted Persona Interviewing:
Not quite ready to go it alone? We’ll conduct the interview while you listen, or vice versa.

Attend the Buyer Persona Masterclass or Contact us to discuss your needs.


“The insights from these interviews are incredible. The product marketers are finally capturing the buyer’s decision process, not our selling process, and learning that it’s more than just product or price that drives a buyer to choose us, do nothing, or go to a competitor. This information is going to transform everything about the way we deliver value to our buyers and sales people.”
Stephen Morton
VP Product Marketing, Symantec
“Thanks for the interactive, engaging workshop. Everyone is talking about it — one of our marketers said it was the best online training he had ever attended!”
Iris Zarecki
Director, Web Strategy and Marketing Sales Support, Amdocs
Adele trained us on her specialized buyer interviewing process. Since then, the high value insights we have uncovered from customers of our tech company clients that sell into the hotel, government, multifamily and related markets – those insights have been astonishing.  We are able to pivot and expand fresh messaging for our clients with complete confidence.
Julie Squires
CEO, Softscribe, Inc.
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