Persona marketing clarifies buyers' real concerns with actionable insights other marketing strategies cannot match. But skillful execution is crucial.
Confessions of a buyer persona evangelist
So what is a buyer persona?
What can the buyer persona help you see?
What you don't know, what you really need to know
Interviewing in search of insight
Putting your insights to work
How the buyer's voice empowers Marketing
When you understand how your buyers make decisions, your job as a content marketer will be easier and more rewarding than you ever imagined.
The 3 rules of buyer-driven content marketing
The 5 insights that put these rules to work for you
So how do you discover the 5 insights?
How many personas do you need?
Using the information in your content strategy
About the writers
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