This is all-new second edition of The Buyer Persona Manifesto. See how buyer personas reveal deep insights into the decisions you want to influence.
It's time to channel the power of your buyer's authentic voice
How to make a persona sing
The 5 Rings of Buying Insight™
It's all about the interview
Putting your insights to work
The big payoff for marketing
About Adele Revella
When you understand how your buyers make decisions, your job as a content marketer will be easier and more rewarding than you ever imagined.
The 3 rules of buyer-driven content marketing
The 5 insights that put these rules to work for you
So how do you discover the 5 insights?
How many personas do you need?
Using the information in your content strategy
About the writers
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