Certified Practitioner Program

Learn how you can become a certified buyer expert marketer.

Buyer Persona Workshops

Register yourself or your team for a workshop to master the skills that position you as a buyer expert . . .
and your company’s most valuable competitive advantage.

Upcoming Events

Deep Dive Buyer Persona Masterclass
On-Demand + Interactive Workshop

5 Keys to Creating Insanely Accurate Buyer Personas Free Webinar w/FullQuota CEO Reed Overfelt May 30

More events ...

Free eBooks – Click Image to Download

Persona marketing clarifies buyers’ real concerns with actionable insights other marketing strategies cannot match. But skillful execution is crucial.

Chapter 1
Confessions of a buyer persona evangelist
Chapter 2
So what is a buyer persona?
Chapter 3
What can the buyer persona help you see?
Chapter 4
What you don’t know, what you really need to know
Chapter 5
Interviewing in search of insight
Chapter 6
Putting your insights to work
Chapter 7
How the buyer’s voice empowers Marketing

When you understand how your buyers make decisions, your job as a content marketer will be easier and more rewarding than you ever imagined.

Chapter 1
The 3 rules of buyer-driven content marketing
Chapter 2
The 5 insights that put these rules to work for you
Chapter 3
So how do you discover the 5 insights?
Chapter 4
How many personas do you need?
Chapter 5
Using the information in your content strategy
Chapter 6
About the writers
Appendix
Core Buyer Persona Template
Product-Persona Connection Template
Messaging Strategy Template
These works are licensed under a Creative Commons License.
Creative Commons License