Buyer Persona Workshops

Register yourself or your team for a workshop to master the skills that position you as a buyer expert . . .
and your company’s most valuable competitive advantage.

Upcoming Events

Buyer Persona Masterclass I
Limited Enrollment Deep-Dive Wkshop

Content Marketing World
Pre-Conference Half-Day Workshop
Building Buyer Personas
September 4, Columbus OH

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    Download the Templates

    The Core Buyer Persona template captures the demographic information about the buyer, plus the Priority Initiatives Insight. None of this information is influenced by the products, services or solutions you will market to this buyer persona.

    Download Core Buyer Persona Template

    The Product Persona Connection template captures the information about the buyer that varies depending on the product, service or solution you will market to this buyer persona. This is the template you will use to capture insights into the buyer’s Success Factors, Perceived Barriers, Buying Process and Decision Criteria.

    Download Product Persona Connection Template

    Learn more about the Five Rings of Insight that are critical to successful completion of the templates.

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