Download the Templates
The Core Buyer Persona template captures the demographic information about the buyer. None of this information is influenced by the products, services or solutions you will market to this buyer persona.
The Product Persona Connection template captures the information about the buyer that varies depending on the product, service or solution you will market to this buyer persona. This is the template you will use to capture insights into the buyer’s Priority Initiatives, Success Factors, Perceived Barriers, Buying Process and Decision Criteria.
The Persona Messaging template guides messaging that is grounded in your buyer persona insights. Use this document to be certain that you can persuade buyers about your ability to address their Perceived Barriers and deliver on their expectations for their Priority Initiatives and Success Factors.
Learn more about the Five Rings of Insight that are critical to successful completion of the templates.