Discovering Persona Insights Workshop
Are you ready to build a team of buyer-expert marketers?
Do you want personas that tell you exactly how your buyers evaluate solutions like yours … and how your team can confidently impact their decision to choose you?
As awareness has grown about the importance of buyer personas, marketers are challenged to gather the deep insights that make them meaningful. Many companies are working with insufficient internal data. Others have paid third parties to develop buyer personas that haven’t changed anything at all.
In the Discovering Persona Insights workshop, your marketing team will learn how to develop buyer personas that reveal the five insights that are the foundation of strategic marketing, establishing buyer expertise as a continuously growing, unique competency that is respected throughout the company.
You’ll see why none of the discovery techniques that you may have used until now … asking internal stakeholders or sales people, conducting surveys and focus groups, or establishing customer advisory groups … none of these expose the insights you’ll gain through a uniquely structured, unscripted conversation with your buyers.
Customized for your buyers and solutions:
Your team will hear us interview your buyers about your solutions, for an interactive, motivational training experience that reveals just how much your team can learn from your buyers.
Your team will:
Who should attend:
This workshop is available for teams of four or more in two formats:
For individuals or teams with fewer than four people, we recommend the Buyer Persona Masterclass, which combines 5 on-demand modules (start today!) with a 90-minute public session conducted by Adele Revella, President and Founder of Buyer Persona Institute.
Contact Buyer Persona Institute to discuss your needs or request more information.