Certified Practitioner Program

Learn how you can become a certified buyer expert marketer.

Buyer Persona Workshops

Register yourself or your team for a workshop to master the skills that position you as a buyer expert . . .
and your company’s most valuable competitive advantage.

Upcoming Events

Deep Dive Buyer Persona Masterclass
On-Demand + Interactive Workshop

Session: Content Marketing World
Buyer Expert or Bust, Sept. 10-11

More events ...

Discovering Persona Insights Workshop

Are you ready to build a team of buyer-expert marketers?

Do you want personas that tell you exactly how your buyers evaluate solutions like yours … and how your team can confidently impact their decision to choose you?

As awareness has grown about the importance of buyer personas, marketers are challenged to gather the deep insights that make them meaningful. Many companies are working with insufficient internal data. Others have paid third parties to develop buyer personas that haven’t changed anything at all.

In the Discovering Persona Insights workshop, your marketing team will learn how to develop buyer personas that reveal the five insights that are the foundation of strategic marketing, establishing buyer expertise as a continuously growing, unique competency that is respected throughout the company.

You’ll see why none of the discovery techniques that  you may have used until now … asking internal stakeholders or sales people, conducting surveys and focus groups, or establishing customer advisory groups … none of these expose the insights you’ll gain through a uniquely structured, unscripted conversation with your buyers.

Customized for your buyers and solutions:

Your team will hear us interview your buyers about your solutions, for an interactive, motivational training experience that reveals just how much your team can learn from your buyers.

Your team will:

  • Learn how to locate people to interview, probe for critical details, and consolidate findings
  • Listen as the instructor models interviews that gather useful, unexpected information
  • Practice interviews in exercises for their own products and markets
  • Get coaching and feedback that builds confidence in this unique methodology
  • Understand the three next steps to leverage buyer personas for messaging, content marketing, launches and sales enablement

Who should attend:

  • Marketers responsible for products, services, solutions, segments or industries
  • Competitive analysts responsible for win/loss interviews

This workshop is available for teams of four or more in two formats:

  • on-site – an instructor-led workshop for between ten and twenty attendees
  • on-line – a virtual workshop for between four and fourteen attendees

For individuals or teams with fewer than four people, we recommend the Buyer Persona Masterclass, which combines 5 on-demand modules (start today!) with a 90-minute public session conducted by Adele Revella, President and Founder of Buyer Persona Institute.

Contact Buyer Persona Institute to discuss your needs or request more information.

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