Buyer Persona Workshops

Register yourself or your team for a workshop to master the skills that position you as a buyer expert . . .
and your company’s most valuable competitive advantage.

Upcoming Events

Marketing Profs - Online Feb. 23

Buyer Persona Masterclass I
Online March 29

Content Marketing World
September 4, Columbus OH

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    Buyer Persona Templates

    IMPORTANT NOTICE: The information in these templates must represent deep insights, not the obvious information that anyone could guess based on the buyer’s job description.

    Why are these templates freely available?

    We are concerned that buyer personas are often incomplete, or filled with irrelevant information that discredits their value. We hope that these templates, and the details we’ve published here about the insights they should include, will begin to educate B2B industry marketers, consultants and researchers about the information that is essential for useful buyer personas.

    We will not ask for your contact information, but before you download these templates, we ask you to agree not to:

    1. Fill in the templates without interviewing buyers or a buyer proxy
    2. Ask buyers to answer direct questions from the sections in the templates (read why)
    3. Publish these templates on another site. Feel free to publish links to this page, but please respect our request that all recipients first read this page.

    I agree

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