Buyer Persona Templates

IMPORTANT NOTICE: The information in these templates must represent deep insights, not the obvious information that others think they know or anyone could guess.

Why are these templates freely available?

We are concerned that buyer personas are often incomplete, or filled with irrelevant information that discredits their value. We hope that these templates, and the details we’ve published here about the insights they should include, will begin to educate B2B industry marketers, consultants and researchers about the information that is essential for useful buyer personas.

We will not ask for your contact information, but before you download these templates, we ask you to:

1. Agree not to fill in the templates without first interviewing your buyers (learn how here)
2. Promise not to use the templates as a questionnaire or survey (read why)
3. Resist publishing these templates on another site. We love links to this page, but please help us ensure that marketers understand the importance of speaking directly to buyers for the insights they include.