About Buyer Persona Institute

In 2010, Adele Revella founded Buyer Persona Institute to fulfill her vision that all marketers could be buyer experts — professionals who are a trusted source of competitive advantage because they have deep insights into how, when and why buyers choose the solutions they market.

Our customers range from Fortune 100 companies to solo-practitioners on every continent. Three of the five largest software companies in the world rely on our private workshops and custom research services, while individual marketers enjoy the convenience of our pre-recorded online workshops.

We’ve made it our mission to ensure that every marketer has the confidence to say “Here’s what really matters to our buyers. So here’s the plan.”

We hope that you are inspired by this opportunity, and that you will allow us to be your guide.

5 Rings of Buying Insight™ - The Foundation of Strategic Marketing

We are the authors of the 5 Rings of Buying Insight, the buyer persona framework that is rapidly becoming the industry standard for B2B and B2C buyers of medium-to-high consideration products, services and solutions.

Our unique methodology allows marketers to understand the buyer in the context of the decision they want to influence. This differs dramatically from many approaches to buyer personas that simply describe the person, capturing information that is obvious, irrelevant and generally results in far too many buyer personas.

Learn more about the 5 Rings of Buying Insight ...