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Listed below are links to weblogs that reference What the bleep is a buyer persona:

» The Buyer Persona Blog from Web Ink Now
As I've said many times on this blog, smart marketers understand buyers, and many build formal buyer personas for their target demographics. It can be daunting for many of us to consider who, exactly, is visiting our site. But if [Read More]

» 16 Questions to Ask Before Launching a Content Marketing or Custom Publishing Project from Junta42 blog: Content Marketing
You cannot hope to implement a successful content marketing or custom publishing strategy without understanding exactly what outcome you require. Equally important is an in-depth understanding of your targeted buyer (buying persona). Only then can you ... [Read More]

» Custom Publishing vs. Marketing Services: You Decide! from Junta42 blog
Interesting post here from Bill Mickey at Folio magazine about the custom publishing industry. The article is targeted to publishers and media professionals, so much of this isn't relevant to marketers. That said, there are a couple key points here [Read More]

» who are your buyers? from putting his marketing where his mouth is
now that you have clearly identified your career goals it’s time to completely focus on your buyers (aka your next employer or the person who might connect you to them) in the context of these goalsa straightforward way of doing... [Read More]

Comments

Adele

Great question, Mimi. Don't worry, you are not alone. In fact many marketers find themselves in the situation you're in now -- working with a product that someone inside the company thought was a good idea. But no one has really worked through the go-to-market implications. This is a perfect example of a place to use the ideas I'm talking about around personas.

Mimi

Hi Adele, great stuff on the buyer persona. After taking the Pragmatic Marketing class this has really helped open my eyes. Question....I've been given a product that is mostly built and my job is to validate the market opportunity. Yes -- not quite the right order but we are hoping to approach this with Buyer Personas. Do you think the Buyer persona process still works when the product is mostly built for a suspected target market?

Jacob Sikais

I first came across the buyer persona a few days ago reading 'The New Rules of Marketing & PR'... looking forward to learning more on how to properly apply these new sets of rules.

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