What is a Buyer Persona?

A buyer persona is an example of the real person who buys, or might buy, products like the ones you market, based on what you’ve learned from direct interviews with real buyers. Learn more

Buyer personas are the most critical foundation for every aspect of marketing, and no one is better qualified to teach to teach us how to build them than Adele Revella.
David Meerman Scott
Author of The New Rules of Marketing & PR
Marketing Personified
Buyer Persona Blog
Hot Off the Press: The Buyer Persona Manifesto, 2nd Edition
Buyer personas are one of the most powerful resources in a marketer’s toolset. I want to make sure that every single person using them has the reaction that inspired the opening sentences of The Buyer Persona Manifesto: Read More
In Search of the Killer Persona
I realized that there is a very interesting parallel between buyer personas and a murder mystery — where everything quite literally depends on a detective’s ability to put together a picture of someone no one knows. Read More
But What Do Our Buyer Personas Want?
I knew that I had to find the place where our products, strategies and goals intersected with what the buyers actually wanted. Read More