What is a Buyer Persona?

A buyer persona is an example of the real person who buys, or might buy, products like the ones you market, based on what you’ve learned from direct interviews with real buyers. Learn more

Buyer personas are the most critical foundation for every aspect of marketing, and no one is better qualified to teach to teach us how to build them than Adele Revella.
David Meerman Scott
Author of The New Rules of Marketing & PR
Marketing Personified
Buyer Persona Blog
Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How)
In a content marketing sea of buzzwords, jargon and “me too-ness”, marketers who can say something non-obvious and meaningful have a real competitive advantage. Read More
Practitioner Perspective: The 6 Most Important (Surprising) Things I’ve Learned From Doing B2B Buyer Personas
When the value proposition that I had helped to create for one of my B2B clients was canned by their new VP of Sales and Marketing, I started to question the very process marketers use and the people who get involved. Read More
Power to the Soccer Mom: How Just One Buyer Persona Revealed This Winning Strategy
U.S. presidential campaigns are fascinating because they represent a “high consideration” decision where, like many B2B products, you don’t know exactly what you’re going to get until the deal is done and you “install the solution”. Read More