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What is a Buyer Persona?

Built from interviews with real buyers, a buyer persona tells you what prospective customers are thinking and doing as they weigh their options. The buyers’ words reveal the attitudes, concerns and decision criteria you need to address to win their business. Learn more

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Buyer Persona Blog
Really Bad News about the Real Buyer’s Journey
Here are a few facts we’ve learned from studies of buyers who have recently engaged in a decision that required committee approval or considerable thought. Read More
What’s Your Content Strategy Now? Ask your buyers!
Don't invent your new content strategy by guessing, gathering smart people around a whiteboard, or creating a "fictional buyer persona." ASK YOUR BUYERS! Read More
Get your Buyer Personas Right with 7 Rules
There is a pressing need to eliminate self-serving personas. It makes no sense to describe ‘ideal’ buyers who are delighted by our story when they represent a small part of the market we need to influence.  Read More
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