What Is a Buyer Persona?

The foundation of strategic marketing

A buyer persona is an example of the real person you need to influence, crafted from specialized interviews that you conduct with actual buyers. Five Rings of Insight tell you how your buyers evaluate the solution you want to market to them, to describe the most important, and most overlooked, aspect of buyer personas [...]

Best Practices for Buyer Personas

Three principles will ensure your success

Persona initiatives succeed when you begin with clear goals, the right number of buyer personas, and a plan to learn something surprising about how and why buyers choose you. Having seen literally hundreds get this either right or wrong, we know that three simple ideas work in companies of all sizes [...]

How Buyer Persona Institute Can Help

Learn how to build and apply buyer persona insights

It’s surprising, we know, but buyers will tell you exactly what impacts their decisions as they evaluate and compare solutions like yours. No one in your company has this information, and you can’t make it up. But with just a bit of training, you will know how to have the unique conversation with your buyer that will transform your role as a strategic marketer [...]