Buyer Persona Workshops

Register yourself or your team for a workshop to master the skills that position you as a buyer expert . . .
and your company’s most valuable competitive advantage.

Upcoming Events

First workshop for open enrollment:
Buyer Persona Masterclass I
Online March 29

Pre-conference workshop:
Content Marketing World
September 4, Columbus OH

Twitter

    What Is a Buyer Persona?

    The foundation of strategic marketing

    A buyer persona is an example of the real person you need to influence, crafted from specialized interviews that you conduct with actual buyers. Five Rings of Insight tell you how your buyers evaluate the solution you want to market to them, to describe the most important, and most overlooked, aspect of buyer personas [...]

    Three Steps to Persona Marketing

    Start small and make a big impact

    The buyer persona can be a highly effective tool. But it’s not a tool like scissors, something to just pick up and use. The ultimate value comes from insightful buyer conversations and skillful application to strategic decisions. Having seen literally hundreds get it either right or wrong, we now know all the snakes and ladders by heart [...]

    How Buyer Persona Institute Can Help

    Learn how to build and apply buyer persona insights

    The truth about how your buyers evaluate and compare solutions like yours isn’t obvious. No one in your company has this information, and you can’t make it up. But with just a bit of training, you will know how to discover and apply the buyer insights that will transform your role as a strategic marketer [...]