What is a Buyer Persona?

A buyer persona is an example of the real person who buys, or might buy, products like the ones you market, based on what you’ve learned from direct interviews with real buyers. Learn more

Buyer personas are the most critical foundation for every aspect of marketing, and no one is better qualified to teach us how to build them than Adele Revella.
David Meerman Scott
Author of The New Rules of Marketing & PR
Marketing Personified
Buyer Persona Blog
Big News from Buyer Persona Institute
In March of 2015, John Wiley & Sons will publish the book that kept me locked away all these many months: Buyer Personas: How to Gain Insight into your Customers Expectations, Align your Marketing Strategies, and Win More Business. Read More
Go Big Or Go Home: How Buyer Personas Help A Global Marketing Effort
We started with a clear business objective – ensure that global campaigns would engage strategic audiences in targeted buying centers and be implemented effectively by any SAP marketer throughout the world. Read More
Got Buyer Personas? 44% say yes, but 85% aren’t using them effectively
To make it easy to share buyer persona best practices with other marketers, we’ve created a new infographic. I’m hoping that people who see it will begin to understand the value of listening to buyers. Read More