What is a Buyer Persona?

A buyer persona is an example of the real person who buys, or might buy, products like the ones you market, based on what you’ve learned from direct interviews with real buyers. Learn more

Buyer personas are the most critical foundation for every aspect of marketing, and no one is better qualified to teach us how to build them than Adele Revella.
David Meerman Scott
Author of The New Rules of Marketing & PR
Marketing Personified
Buyer Persona Blog
How I chose a PR firm to launch my new book
I just made an important buying decision. Since Wiley will release my first book on March 9, I wanted to hire a PR firm to do the launch right. I started out the way most buyers do when they initiate a "high consideration" buying decision. Read More
Five New Year’s Resolutions for Marketers (recommended by your buyer personas)
Here’s a verbatim quote from one of the buyers we interviewed: “I'm looking for a level of detail that would need to be provided by an engineer. I'm not interested in a colorful brochure. I'm not interested in one that has been extensively wordsmithed. I'm just looking for a particular set of capabilities.” Read More
Big News from Buyer Persona Institute
In March of 2015, John Wiley & Sons will publish the book that kept me locked away all these many months: Buyer Personas: How to Gain Insight into your Customers Expectations, Align your Marketing Strategies, and Win More Business. Read More